![]() ![]() However, I strongly believe that there are still people who use them (see below). Given this data, it’s hard to believe that people would still pick up, (or even own), a phone book. The Pew Research Center reported in June of 2013 that 56% of Americans own smartphones and adoption has been growing 10%+ every year since 2011. Yellow page advertising in the past has been most effective if you’re in a service or emergency based type of industry: plumber, electrician, veterinarian, dentist Etc. My intention here is not to endorse or denounce the efficacy of advertising in the yellow pages, but to educate and shed some light on the industry. Here is an article I wrote about yellow page online marketing in 2016 and I’ll again disclose that I worked for a large YP publisher for about 4 years. If you’re a local lawyer, you may be considering advertising in the yellow pages or you’re wondering if the trusty phonebook is dead. The salesman’s goal is to get you to sign a contract, and then he can wash his hands and pass you off to an account executive who just got hired. They promise you results and get you to sign a contract that could range from $500 to $10,000+ a month. A lot of them just click on your ads to call you. They cold call, cold email, solicit you at events, or fill out your forms on your website. Somehow you get contacted by one of the companies above. I have run into 100s of businesses that have fallen victim to companies like Dex Media, Yellow Pages, Yodle, Network Solutions, Reach Local, Dexyp, and 1000s more. The website was a total disaster and needed to be fixed. ![]() Last month I listened to a business owner that paid $18,000 for a website that could have been done for $1500. The truth is 73% of Google PPC campaign budgets are blown on bad campaigns. When we asked them what kind of results we could expect, they said that this is marketing and they have no idea. ![]() They lied over and over about our PPC campaign just to try and get us to spend more money. This morning I was on the phone with a PPC agency and I couldn’t believe what they were saying to one of our clients. It was a total disaster which caused me to write a blog all about protecting yourself from shady SEO companies. Last year I met with a client that was paying their online marketing company $15,000 a month and the online marketing company was not doing anything. These were the same people hiring pricey agencies, investing hundreds of thousands in PPC and SEO campaigns, and shelling out cash for the latest and greatest promise-all the while turning around and saying they are losing money on digital. Then, as if on cue, the entire room erupted into nervous laughter.Īnd these weren’t newbie business owners. “Stay standing…if you are seeing results.”Īlmost every single person in the room looked around, stared at the ground, and finally sat down. Digital marketing is the be-all-end-all of business growth. Some businesses spend more on digital marketing than any other expense. Not surprisingly, almost everyone in the audiences had hired a digital marketing agency or was currently working with one.ĭigital marketing is important and everyone gets that. A few months back, I stood in front of an auditorium of business owners at a digital marketing conference, and asked them to stand if they’d hired a digital marketing agency. ![]()
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